AimFit – Business Idea, Value Proposition, and Everything else about the company
According to a report by the Global Wellness Institute , Pakistan shockingly ranked 149 out of 150 countries for recreational physical activity. The stats are appalling given that we have the 5th largest population in the world. On top of that, other health indicators such as low life expectancy compared to regional benchmarks also point to significant room for improvement, which presents a massive, under-tapped opportunity. That’s where AimFit saw a massive opportunity and decided to seize it. The AimFit sisters are set on changing this statistic, a feat that the boom in online fitness start-ups of the west have not managed to tackle, as of yet. AimFit emerged as yet another healthcare startup but one that is more dedicated to providing a healthy and fit lifestyle to stay-at-home people during COVID-19 lockdown. What initially started as a personal passion, quickly expanded from a small rented place in Lahore to four of its own studios served by a team of 55 instructors, all of whom w